Intuit Inc
4.7 
Category: Business
Price: free
Age Rating: Everyone
Rating: 4.7
Available on: /
Updated on: Jul 6, 2026
The analytics dashboard in Mailchimp provides valuable insights into your campaign performance, allowing you to track open rates, click-through rates, and other key metrics. This data-driven approach helps you understand what resonates with your audience, enabling you to refine your strategies for even better results.
With Mailchimp's audience segmentation, you can easily categorize your subscribers into distinct groups based on demographics, preferences, or behavior. This targeted approach helps tailor your messaging, making it more relevant and effective, ultimately leading to higher open rates and engagement levels.
Mailchimp’s campaign automation feature allows you to set up targeted email sequences based on user behavior, making your marketing efforts more efficient. You can trigger messages based on actions like sign-ups or purchases, ensuring that your audience receives timely and relevant content to boost engagement and conversions.
Mailchimp offers a variety of customizable email templates that cater to different industries and styles. Whether you're looking for something sleek and professional or fun and vibrant, you can easily modify these templates to reflect your brand's identity while ensuring a cohesive look across all your communications.
Mailchimp offers user-friendly tools for effortless campaign creation and management. Its powerful analytics help track performance and optimize engagement effectively. Integration with various platforms streamlines your marketing efforts seamlessly. Automation features save time while nurturing leads and customer relationships. Customizable templates ensure your brand stands out in every email. 
Limited automation features can hinder complex marketing campaigns Pricing can escalate quickly with larger lists Customer support may be slow, impacting timely issue resolution Mailchimp Email Marketing is versatile and can be applied across various scenarios, making it an essential tool for businesses of all sizes. Small businesses can use it to build customer relationships through personalized email campaigns, while larger organizations can manage complex marketing strategies. Non-profits can leverage Mailchimp to engage donors and volunteers effectively. Additionally, e-commerce platforms can utilize the app to send targeted promotions and product recommendations based on customer behavior. With its automation features, users can create drip campaigns to nurture leads over time, ensuring that potential customers receive the right messages at the right moments. Whether you are launching a new product, hosting an event, or simply wishing to keep your audience informed, Mailchimp provides the tools needed to communicate effectively.
The user experience of Mailchimp is generally intuitive and user-friendly. The drag-and-drop editor allows users to design visually appealing emails without any coding knowledge, making it accessible for beginners. The platform offers a wide variety of templates that can be customized to match a brand’s aesthetics. Users appreciate the analytics dashboard, which provides insights into open rates, click-through rates, and other essential metrics that help refine marketing strategies. However, some users report that the learning curve can be steep for those unfamiliar with email marketing concepts. While the interface is largely streamlined, finding specific features may require some exploration. Overall, the experience is enhanced by comprehensive tutorials and resources available within the app, which assist users in maximizing the potential of their campaigns.
Mailchimp offers a variety of pricing plans to cater to different budgets and needs. The free plan is a great starting point for small businesses or individuals, allowing users to send up to 10,000 emails per month to 2,000 subscribers. For those who require more advanced features, the Essentials, Standard, and Premium plans provide additional functionalities such as A/B testing, advanced audience insights, and custom branding options. Pricing scales with the number of subscribers, so businesses can choose a plan that aligns with their growth. While some users find the pricing to be on the higher side compared to competitors, the comprehensive features and user-friendly interface justify the investment for many.
Mailchimp regularly updates its platform to enhance functionality and user experience. Recent updates have focused on improving automation workflows and integrating AI-driven tools that assist in content creation and audience segmentation. The support options include a knowledge base, FAQs, and a community forum where users can seek advice and share experiences. Customer support is available through email and chat for higher-tier plans, while the free plan relies primarily on self-service resources. Users generally find the support team responsive and helpful, although there are occasional delays during peak times. Overall, the consistent updates and accessible support make Mailchimp a reliable choice for email marketing.
Security & Privacy Review
Google Play 
App Store 
I really like the app. However lately when I am editing a campaign certain things will prompt a message saying "something went wrong". Once it does this, I am rarely able to edit that portion of the campaign. For instance, when I try to edit the media links at the bottom of the campaign (Facebook, Instagram, etc) it does this and then I am unable to get into edit or even delete the section. I tried to send a message through "help & support"on app but it says something went wrong with that too.
Everything we need, but wish it were easier to take unsubscribes off your paying list so you don't have to keep paying for them, and the manual process is a bear that I had to reach out to customer service to learn how to do properly. They do respond quickly though and try to help as much as they can. They even refunded me the difference after I figured out how to remove the unsubscribers from my list. So many good features though that it makes up for it and the price isn't bad for all of it!
currently cannot sign on to my account via mobile app. Have uninstalled and reinstalled twice. Have contacted "customer service" with nothing but a canned response received. Have used this app for years with no issues. Suddenly, the sign on is hit/miss and mostly miss giving a sign in error message when the credentials ARE correct. Trying to find out if theres some kind of setting on my phone that is blocking it, but with no response thats impossible. Need assistance with the app!
My small business is still on the free plan and has brought in thousands of dollars with a monthly email newsletter. I use a desktop computer to craft emails with templates, then use the app to send the draft at a specific day & time (usually Thursday midday). It integrates with Shopify so I can easily pull in product photos. My other favorite feature is the link checker to test URLs before sending. Once we get big enough to pay, MailChimp definitely has earned my loyalty!
Used to work. Not anymore. Can't edit the text box in templates, old or new email campaigns. Rolled back to previous version. ALL versions affected, apparently. Old, new, doesn't matter. This tells me it's a broken dependency somewhere. My Android system is factory reset, fresh, and up-to-date on the same Galaxy S7 that worked just fine before. I don't know what's broken, what changed, what to fix or how to fix it, what to do to work around. Sent an email to support. No reply yet.
Review Source: Google Play store public user reviews.
Yes, users can submit suggestions or feedback through the Mailchimp support center or community forums, where the team actively encourages user input for improving the service.
Yes, Mailchimp Marketing & CRM collects personal data as part of its service to improve user experience, provide tailored content, and ensure compliance with marketing regulations.
Mailchimp Marketing & CRM primarily functions as an online service, and while some features may be accessible offline through mobile apps, most functionalities require an internet connection.
You can cancel your subscription by logging into your Mailchimp account, navigating to the billing section, and following the prompts to cancel your plan.
Subscription costs vary based on the chosen plan, ranging from free for basic features to monthly fees for premium plans that include advanced tools and higher sending limits.
Yes, you can log in from any device by visiting the Mailchimp website and entering your credentials.
You’ll receive an activation email after sign-up. Click the link in that email to activate your account.
You can reach Mailchimp customer service through the Help Center on their website or by using the chat feature for immediate assistance.
To reactivate your account, log in and follow the prompts, or contact customer service for further assistance.
Visit the Mailchimp website and click "Log In" in the top right corner to enter your credentials.
Tinker, tailor, polish, scrub - we’ve tightened some loose ends and smoothed out a few rough patches to keep the app in shape.
Home 
Apps 
Games 
Topics 
About Us 
Cookies & Privacy Policy 
Terms of Service 
